How to Get More Views on YouTube: 12 Tactics that Actually Work

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How to Get More Views on YouTube: 12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube.

YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. 73% of adults in the U.S. are watching videos there. (We could go on, but you can read all the latest YouTube stats on your own time.)

We’ve compiled this guide to point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to detail some of the more advanced techniques the pros use.

First things first: if you’re starting from scratch, check out our tutorial on how to create a YouTube channel. Soo pay for youtube view on website

Ready? Let’s get started.

12 ways to get more views on YouTube
1. Ensure your YouTube basics are up to snuff

First we walk, then we run. Take a look at your fundamentals and make sure you’ve ticked all the boxes. Read our list of beginner tips for YouTube, then come back to dig into our advanced tactics.

Your basic YouTube housekeeping includes considerations like:

A consistent visual identity (your channel icon, YouTube channel art, etc.)
A completed and informative About section (unless you are a breakout YouTube star like Joana Ceddia)
Up-to-date contact information (so all your potential customers and future brand partners can get in touch)

2. Zero in on your specific niche (and your ideal audience)

Trust us, we’re all about the actionable tricks, but successful YouTubers don’t skip this step, no matter how academic it sounds.

If you’re aiming to optimize your YouTube marketing strategy, you want to get precise and ruthlessly selective about your goals—and the content that will get you there.

Because you aren’t making videos for everyone. You’re here for someone special: your audience.

A quick example: YouTuber White Winter Whispers has been making ASMR videos for a few years. She has plenty of the standard ASMR videos: crumple noises, brush noises, a few whispered songs, et cetera. All of those videos are floating around 60-70,000 views, which is impressive enough, by most counts. But she found her breakout two-million-view video with… Finnish tongue twisters.

What’s the lesson here? Your YouTube brand’s biggest strength is its unique angle on your topic or industry. Specificity is key here.

Pro Tip: Have you worked up your audience personas yet? It’s kind of like a Dungeons & Dragons character, except make it bizness.
3. Do your research, and improve your video’s search ranking

Yes, YouTube is a social platform, but it’s also a search engine. And all else being equal, one of the top strategies for getting more YouTube views is optimizing your videos for search.

In other words, when your ideal viewer types in your chosen keywords, you want your video ranking near the top of YouTube’s results list. That means you need to know what your audience is looking for—tutorials, inspiration, or entertainment.

Ranking in search results is the best way to get brand new eyes—not just subscribers and people who are already interested in your channel (although we’ll talk more about them later)—on your videos.

But, this is easier said than done. So, what can you do to improve your video’s search ranking on YouTube?

Research. You’re going to want to use a tool like Google Keyword Planner (note that you’ll need to set up a Google Ads account) to do two things:

Find inspiration for your next video based on what people are already looking for (i.e., take a look at search patterns and see what keywords have a lot of search queries, but few videos, a.k.a. low competition)
Take those relevant keywords and use them in your metadata (i.e., your video title, tags, description text, subtitles)

Pro Tip: If you haven’t already, now is the time to familiarize yourself with the YouTube algorithm. This AI determines not just search results, but recommendations for that important “what’s up next” sidebar, too. (See #4, below.) Just remember that it all comes back to your ideal viewer: the algorithm doesn’t care if your video is “good,” it cares if a specific user wants to watch it. That being said, users typically want to watch “good” videos.
4. Use metadata to get recommended after a popular video

If your goal is to get more YouTube views, take a cue from the most popular videos in your niche.

Start by taking a look at your top competitor’s most popular video. (Go to their video library and sort by “most popular.”)

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